Posts Tagged e-book
Counting Your Chickens Before They Hatch!
Posted by ckrishnek in Motivation on December 2nd, 2009

Counting Chickens Before They Hatch?
Have you ever heard the expression, “Do not count your chickens before they hatch?” Maybe an older, wiser individual would tell you this to keep you from getting ahead of yourself. Like buying a new car before you actually got that new job. Well, when setting and obtaining your goals, you need to “Count your chicken before they hatch” in your mind. What I mean by this is you have to start seeing yourself completing or obtaining your goal. What you profess, you possess!
The first thing you need to do is sit down and set your goals. Diana Scharf Hunt said “Goals are dreams with deadlines.” A lot of times, people are thrown off by the idea of taking the time to set their goals. But when you take a trip, do you not come up with a plan and ultimate destination. Well, setting goals is the same process. I suggest that you first do a Must Have, Why, How analysis.
First, write down a list of must haves; bigger home, luxury trips, new cars, work from home, etc. Then decide why these must haves are important to you and prioritize them. Lastly, write down how you are going to get the must haves.
Also, ask yourself these questions:
Why do I not have what I want now?
What are the tools and resources do I need?
What past experiences are in the way?
Who can I talk to that has already succeeded?
How am I paying for this?
What are the tradeoffs?
What am I going to give up?
From this analysis, start writing down you goals. Remember, without a start, there cannot be an ending. Denis Watley stated “The reason most people never reach their goals is that they do not define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.”
Once finished writing your goals, next you need to start visualizing your dreams. Henry David Thoreau once said “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” You need image yourself accomplishing your goals and obtaining your treasures. Will yourself into succeeding. Never think that you cannot reach your desired results. Talk about the desires as if you have already obtained it. A good practice is to read your goals daily. If you are having a bad day, read them over and over.
Thirdly, you need to get the tools and resources to needed to accomplish your goals. Maybe you have decided to start a home-based business as a mechanism to consummate the acquiring of your dreams. Start gathering documentation on how to run your home-based business. Join service group that might help you. Take the step to start reaching your goals. Kathy Seligman said “You cannot hit a home run unless you step up to the plate. You cannot catch a fish unless you put your line in the water. You cannot reach your goals if you do not try.” Get started today!!
The fourth point is to surround yourself with like-minded people. In the Bible, Jesus told one of his disciples, “Get behind me Satan.” What he was saying was if you are not with me, you are against me. The same applies to you. Detach yourself from people who are negative towards you goals. If you are going to be rich, why not surround yourself with people who are already rich. David Joseph Schwartz once said “Think little goals and expect little achievements. Think big goals and win big success.”
Lastly, and most importantly, do not be afraid of success. This phobia is the main reason most people fail. They make no preparation for succeeding. When they succeed, they do not know how to act. People start questioning their success. They start telling themselves that they do not deserve to be successful. And eventually, obtain what they profess. When you are setting your goals, make a plan for being successful. Tell yourself that you deserve to be successful and that you should procure your desires. Catherine Pulsifer best sums this up, “The unfortunate aspect about living life without your own goals is that you may very well reach a point in your life where you will wonder, what would have happened if I had only done…”
In closing, the first thing you need to do is start planning and setting your goals. Then you need start visualizing yourself completing your dreams. Also, you will need to get some tools and resources that will help you achieve you goals. And surround yourself with people who are positive and have the same goals as you do. And most importantly, prepare yourself for success. When the time comes, do not be afraid to be successful. Think about this, in the Bible Jesus said, “As a man thinketh in his heart, so is he.” You need to start seeing yourself as attaining your goals. Act and talk as if you already have obtained them. Now get started!
The 4 Steps to Turning Potential Prospects into Lifetime Customers
Posted by ckrishnek in Marketing Tips and Strategies on May 21st, 2009
Find your target audience. To do this you must first define who your target audience is. Who would most likely be interested in what you have to offer? Is it a certain age group, gender, occupation, income, marital status, parental status, or maybe geographic region? It could be one or many of these. There are chances that your target audience might be too broad in which case you would us categories such as ethics, morals, success seekers, risk takers, penny pinchers and so forth.
Step #2 -
Now that you have found your target audience the next step is to find ways of interacting with them. Do research one where you would best find them. Would it be your local mall, grocery store, concert events, social scenes, church, the internet, etc.
For example: Let’s say your are trying to sell tickets to a hard rock concert. More than likely you would not try to do this at church. You probably would not sell many. Interacting with people at hard rock concerts or bars that play hard rock would more than likely be your best bet.
Example for internet marketers: Let’s say your product is an e-book on how to find your soul mate. The best places to find people that would want to buy your e-book would be social sites like Facebook, Myspace, Twitter, dating sites, dating forums and so on.
Step #3 -
Once you have established the correct avenue of finding your target audience you will want to interact with them in order to begin a relationship of some sort. Remember that people establish relationships with people they know, trust or can provide some kind of value to them. A tried and true way would be to give away something for free or offer free tips and/or advice that coincides with what you are trying to sell.
For example: Sticking with the hard rock concert tickets. You might want to give away free buttons with the band’s picture or free back stage passes to the first 15 people to buy tickets in a given amount of time. You have just turned potential prospects into customers.
Example for the internet marketer: You want to sell your e-book on how to find your soul mate right? You have found the sites that you think your prospects will most likely be at. The easiest way to establish a relationship with them would be to send them tips and tricks from your e-book without giving away all of the information. Give them just enough to spark their curiosity so they will want more. They buy your e-book without thinking twice. Potential prospect turned customer!
Step #4 -
Turn your customers into fans! Once you have customers you will want to keep them. In order to do this you must make them your fan. Keep them happy. Show them your appreciation and give away more free stuff exclusive only to your customers. Remember, people love free stuff even if it is just advice and tips. This tells them you care about them and want them to be happy. Once you have turned a customer into a fan they will want to know about any other product you have and trust you enough to buy over and over again.
Extra note -
You must be very careful to keep your integrity. Once a customer smells a rat they will run the other direction and also tell all of their friends and family about you. You must always be true to your customers and provide high quality products and services or you will fail in the long run. A scammer can only scam for so long before word has spread and then the show is quickly over. Being known for your quality products and services as well as integrity will keep you in business for a long long time.


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