Carrie Krishnek
The key to effective marketing is to have a continual stream of new people becoming aware and inquiring about your business. The biggest mistake you can make is only focusing on your marketing when you need money. Think about long term results, consistency, repetition, and continual growth.
It is important that you do not lose focus on creating relationships with your prospects. The marketing pipeline image below displays the idea of getting the attention of people in the marketplace who might be interested in your business opportunity. Try to move as many prospects as possible to the next stage in the pipeline which would be from prospects to leads. The following stage would be from leads to opportunities and on to closed sales.
The pipeline can fail where prospects fall out of the pipeline and never move on to the next stage. This can happen very easily if you do not stay consistent with your marketing. You must improve your conversion rates by converting as many prospects as possible into leads and so on. If the stages of the pipeline are not aligned and connected properly, then the pipeline fails and so does your business.
pipeline effect
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